How many of us have watched Harry Potter without reading the books? To some die-hard fans that would be a bizarre concept, but for me I prefer watching a movie than reading. It is so much easier to watch something as it doesn’t require as much focus and attention.
As people lives get busier and attention spans get shorter, we crave entertainment that is quick but also satisfying. YouTube, although still foreign to some, is a platform that is raging with a crowd eager to consumer content produced by users.
According to Chris Anderson in the Head of TED talk, YouTube is an open platform that allows individuals to connect with the rest of the world to share their talents and innovations. Viral videos generates crowds and crowd leads to awareness of the person or the brand.
Companies have used YouTube to their advantage, reaching millions of viewers with minimal cost and promotion. Advertising on television or by print doesn’t have the same reach, impact or buzz as promoting a brand through YouTube with an innovative video.
Fanpage.it: “Slap her”
Fanpage uploaded this video asking boys standing in front of a girl to slap her, capturing there shocked and horrified reactions on camera. Promoting the subject of violence against women. The video attracted over 33 million views and created conversation around the topic.
Volvo Trucks – The Epic Split feat. Van Damme (Live Test)
Volvo Trucks created an innovative video to demonstrate the precision and directional stability of Volvo Dynamic Steering . Promoting the world first technology that makes the new Volvo FM easier to drive. The advertisement gained 84 million views with thousands of shares on social media and conversation on the news
Why do you think these ads made such an impact on YouTube and the rest of the digital world?
The media attention that was gained due to both these advertisements shows how powerful YouTube can be to reach a large audience. Furthermore, shows why companies would be crazy not to release their ads onto YouTube rather than traditional media platforms.